It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. – Adam Smith.
Bilbao has made me into a clotheshorse. I walk around town window shopping and fantasizing about the shirts and shoes I’m going to buy once I find the best bargain. Unless you’re 20-something, around here you generally don’t go out for lunch, dinner, shopping, or even coffee dressed to mow the lawn. Not many T-shirts, tank tops, sweat pants, or cargo shorts on the street. None, in fact. People in the traditionally prosperous Basque Country put on the Ritz more than we do in the boondocks of northern California. This presents a challenge to those of us who packed five months’ worth of all-purpose attire into a single checked bag.
Side Note: There are even more pijos (loosely: “upper-class clotheshorses”) over in San Sebastian, as my independent-study student Lauren blogs in her recent post “Rebajas and Winter Fashion.”
At home in the US I’d be shopping the Internet, but here I’m browsing the actual 3-D city streets, pushing my way through pedestrian-clogged sidewalks, squeezing through the crowds of smoking drinkers spilling out of every café, and jostling for position in front of the best window displays.
And I have never seen so many shops selling shirts, shoes, and clothes in general. Not only that, but bookstores appear almost every block, and stuff is offered for sale that you just don’t see much in the States: pipes and cigars, jewelry, leather, swords, jumbles of miscellaneous electronics, umbrellas of every size and description, and a hundred kinds of cheeses, under hanging forests of hams.
And the fish. Really, really fresh fish on beds of ice, some of them unfamiliar and even hideous to me, like those little wide-mouthed jobs with bug eyes and rows of razors for teeth. Presumably they are for eating, and not just frightening disobedient children.
Etiquette Note: Amy learned that when you line up at the counter (for example, one of the hundreds of numerous different stalls within the incredible indoor market La Ribera) you approach the crowd of customers asking ¿quien es la última? – in effect, who’s at the end of the line? – so everyone has a clear idea who’s la próxima. Like the streets, it resembles a free-for-all, but it isn’t: cooperation reigns, not Adam Smith-style cowboy capitalism.
Recently I’ve started “slow-shopping” at the numerous little shops in Abando, our own neighborhood. When we first arrived it was easy to walk two blocks to the vast edifice of El Corte Inglés, a department store along the familiar lines of Macy’s, with a full supermarket on the sixth floor. It’s way more fun and rewarding, however, to get to know the local shopkeepers and hang out with them on a routine basis. Frutería, panadería, charcutería, and every other kind of specialist are equally close-at-hand and offer the chance to interact with real live humans, more human even than the assembly-line clerks at the big-box store. It takes more time, but you don’t have to walk through cosmetics and ride the escalator past home furnishings, cheesy artwork, and lady’s underwear to pick up a couple of melons.
One Day’s Retail Odyssey: Amy has been taking a Basque cooking class and wished to prepare salmon in parchment to celebrate Tom and Ellen’s return from Madrid. So I wandered around the corner to Pescaderías Vascas, the fish market pointed out to me by our landlady Izaskun when I first arrived almost two months ago. It’s a small storefront on a side street with a huge high ice-filled counter worked by three or four people who could well comprise a family, though I’ve never asked. I mentioned my landlady, congratulated the mother, I presume, on being so busy, negotiated an order for cuatro filetes in my schoolboy Spanish, and as soon as my turn arrived one of the “daughters,” or so I style her, brought out from the back a whole salmón the size of a greyhound. “Dad” took his semicircular cleaver, beheaded it, and indicated for my approval the size of the piece he’d cut for me. In a few slices he had converted it to four filets, checked that I wanted them sin espinas and sin piel, and in minutes I was back on the sidewalk, fresh catch in hand.
Then I headed for a corner charcutería I’d noticed the day before while shoe-shopping down by the river. There I pretended to confess to Claudio, the proprietor, that I’d sinned by buying lousy ham at the supermarket, swore a mock promise to always buy from him, agreed that neither of us would ever retire, joked about why I wasn’t working on a Friday (“¿estamos al Día de San Viernes?”) tasted a few custom-cut samples, and walked out with a quarter-kilo of buttery but pricey jamón ibérico.
Then to Correa e Hijos, the panadería we’ve been patronizing (motto: “Nuestra Pan del Cada Día”) where even at the busiest times the women at the counter light up when one of “their Americans” comes in or even walks by and waves through the window. I get to share smiles with them and with my buddy Asier, who works mostly in back and introduced himself by showing me the tattoo on his forearm: A-S-I-E-R. He commutes from Cantabria, has toured the States, and likes to ask us geocultural questions: “¿Nevada? No está lleno de mormones?”
We laugh about the lousy weather, and I leave with a cheery English-language farewell (“So long! See you later!”) and two oven-warm baguettes, or barras normales as Asier taught me to call them. Over to the pastelería where Asun cuts me big slices of ruse, a feather-light but oh-so-rich chocolate mocha meringue. In less time than it takes me to type these words she wraps them in a little cardboard and waxed paper cage, ties it with a red ribbon, takes my money, bids me agur, and turns to la próxima.
I go through similar routines to pick up two more basic food groups, coffee and wine. Now laden like a pack mule, my last stop is Arnaga, the alta papelería in the storefront of our apartment building, which I’ve never yet visited. I need a few sheets of high-quality stationery, and when I walk in I am immediately recognized as the new guy on the street, the Californian renting Izaskun’s fifth-floor flat. I’m there for 15 minutes getting acquainted with Alaia and her aunt who runs the place. The tía makes me promise to stop in and say hello every time I pass by, and to “like” them on Facebook.
- Salmón: 15 euros
- Jamón: 20 euros
- Pan: 3 euros
- Pasteles: 5 euros
- Café: 7 euros
- Tinto Reserva: 8 euros
- Papel: 3 euros
- Feeling a part of a non-Facebook community: inapreciable.